Chairman of the Ghana Extractives Transparency Initiative, Dr. Steve Manteaw has asserted that the rebranding of Goldbod’s Jewellery arm is a game-changer towards redefining value addition in Ghana’s gold industry .

According to him, the subsidiary is well-positioned to leverage the country’s reputation for gold production.

Taking to his official Facebook page to comment on the rebranding of PMMC’s Jewellery Limited into GoldBod’s Jewellery Limited, Dr. Manteaw noted that “value addition is a game changer in this business. It adds value to our minerals, fetches more export revenue,creates jobs, and related to it additional tax revenue at both corporate and personal levels,”.

Meanwhile, on the same platform, the founding president of Imani Ghana, Franklin Cudjoe has commended GoldBod for adding value to the commodity, urging the citizenry to purchase and invest in gold, including Jewellery.

“Folks, gold has proven to be the safest and most reliable store of value. Why not purchase and invest in gold yes, including jewellery,” he wrote

The state-run agency announced the restructuring and rebranding of its fully-owned Ghanaian jewellery manufacturing company, incorporated in the year 2016.

The move aims to serve customers with authentic and exquisite locally-crafted jewellery and ornaments and encourage the patronage of made-in Ghana jewellery.

With about seven showrooms located at Diamond House, East Legon, Marina Mall- Spintex, Tema, Osu, Kumasi Airport and Adum, customers can treat themselves to the finest of Ghanaian jewellery crafted by the Jewellery firm.